Alter Ego Italy Pure Illuminating Shampoo Sizes:6.76oz towel-dried hair to protect them

towel-dried hair to protect them from the stress of heat styling

one-handed dispensing of just the right amount

and brighten hair

this ultra-mild

Alter Ego Italy Pure Illuminating Shampoo Sizes:6.76oz towel-dried hair to protect themAlter Ego Italy Pure Illuminating Shampoo is a professional salon shampoo designed for daily or regular use. This formula gently cleanses while protecting hair integrity and color vibrancy. Gives weightless deep nourishment even on stressed and chemically treated structures. Restores incredible brilliance and leaves hair silky soft, strong and healthy. Ideal for professional stylists and at home maintenance between salon visits. Available in 2 sizes: