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AGENCY / COLLABORATION Pavone Group (AOR) Keith Seaman (CD) Paul Murray (Copywriter) Billy Childress (Photography) Paige Kowal (AM) ROLE Art direction, design / 01 / BRAND ELEMENTS / GUIDELINES / 02 Winston Cigarettes is a time-honored brand that enjoys a rich tradition and a rightful place in the American landscape

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Unlike stronger menthol brands that can feel overpowering, Esse Menthol maintains a controlled cooling level that stays smooth from the first puff to the last

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