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56 , 58 Whereas the Minnesota plan focused on educating youth in the school system, Helping Youth Decide targeted parents about how to talk with youths about not smoking.59 Helping Youth Decide allowed the tobacco industry to compete with the states youth smoking prevention messages and to claim that Minnesotas media campaign was duplicative and a waste of limited resources.55 During the development and implementation of Helping Youth Decide, the tobacco industry intensified its campaign contributions and lobbying26 to gain favor with elected officials.9 , 27 Similarly, Philip Morris introduced Think

10.1016/j.earlhumdev.2007.08.002 6

I felt that what I had to do was create a fear among the broadcasters that I could do something to them if they didnt comply fully