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Marketing Success Stories: South African Case Studies 7th Edition flags ISBN : 9780796058904

SKU: 23964600007

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Description

ISBN : 9780796058904

Author: Rob Jackson

providing the perfect complement to the classroom curriculum for Grade 2

ISBN : 9781458661135

Marketing Success Stories: South African Case Studies 7th Edition flags ISBN : 9780796058904Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development. 9780195994896

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