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Yet how many then will reach for a book

Cancer of the lung, mouth, nose, larynx, tongue, nasal sinus, oesophagus, throat, pancreas, bone marrow (myeloid leukaemia), kidney, cervix, ovary, ureter, liver, bladder, bowel and stomach Lung diseases such as chronic bronchitis and chronic obstructive pulmonary disease, which includes obstructive bronchiolitis and emphysema Heart disease and stroke Ulcers of the digestive system Osteoporosis and hip fracture Poor blood circulation in feet and hands, which can lead to pain and, in severe cases, gangrene and amputation Type 2 diabetes Rheumatoid arthritis

So coupons may work but in the case of tobacco coupons, they might just work too well.

While cigarettes might provide a short-term fix, they come with a long list of long-term risks