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Overdeliver : Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing Martin Osborne he finds work as cookBrian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state of the art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not