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Cinema, Audiences and Modernity winning * Make innovation a routineThis book sheds new light on the cinema and modernity debate by confronting established theories on the role of the modern cinematic experience with new empirical work on the history of the social experience of cinema going, film audiences and film exhibition. The book provides a wide range of research methodologies and perspectives on these matters, includingthe use of oral history methodsquestionnairesdiariesaudience lettersas well as industrial,