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Emotional Branding : The New Paradigm for Connecting Brands to People Condition:Like New Los Angeles Times

SKU: 39871621828

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Description

Los Angeles Times

will enjoy this lighthearted book about a dog who brings new meaning to the concept of unconditional love

He questions if they know enough about him as a person

belief is as real as a full tank of gas and sparks firing in the cylinders

Emotional Branding : The New Paradigm for Connecting Brands to People Condition:Like New Los Angeles TimesA visionary approach to building powerful brand loyalty, this ground breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends.

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