kool cigarette mascot As some have pointed out, it's odd that a generic "Mr Cig" is promoting cigarettes, when it was a heavily branded industry with it's own branded mascots such as the Penguin ( Today's Inspiration: Smokes During Wartime:

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He continued that currently, tobacco duty accounts for about 62 percent of the retail price of cigarettes in Hong Kong, far lower than the rate of 75 percent recommended by the World Health Organization (WHO).

He got out of it by adding, who look more like the Three Stooges to me. Joe DeRita, who worked with the Stooges after 1959, had commented that Sullivan had a personality like the bottom of a bird cage. Diana Ross later recalled Sullivans forgetfulness during the many occasions The Supremes performed on his show