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It said a telephone survey by an independent pollster showed that 73 per cent of the women respondents in a canvas of 10 major cities asserted that they thought women would rather be thin and rich than young and energetic or mature and intelligent, thus confirming to the manufacturers satisfaction the validity of the SILVA THIN cigarette advertising theme. TOBACCOThe International Weekly, September 4, 1970, page 16 Wear a cigarette VIRGINIA SLIMS introduces the fashion collection thats FREE with proofs of purchase Hot Fashions And Special Savings Inside (3 pages) Sunday newspaper advertising insert by Philip Morris Inc

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Thus, while measures of toxicant exposure are reduced among individuals who use both cigarettes and vapes compared to those who smoke exclusively, cigarette consumption remains the primary driver of toxicant exposure, with high exposures among those who continue to smoke daily 13

They can even make plastic ashtrays out of the cigarettes, Lewis said