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But is that really the best way to give up the habit

That makes Red especially relevant for buyers who: do not want a lighter-feeling option prefer stronger category cues want a more familiar variant identity use packaging color as a quick recognition signal Why Blue Often Feels Like the Adjustment Choice Blue is often compared because it gives buyers a way to stay within the same brand while moving toward a smoother profile

Check out this video on YouTube from the David Geffen School of Medicine at UCLA titled Electronic Cigarettes and Vaping and the infographic below for more information

The smoking machine does not block these air holes, so the nicotine and tar content measured by the machine are actually lower than what an actual smoker receives