Sharing that the year 2022, when the transition to the New Normal after the Covid-19 pandemic, was also a year in which consumers were significantly affected by some geopolitical instabilities, supply chain problems and the phenomenon of inflation around the world, ekerel Erdoan remarked, As NielsenIQ, we see that 10 trends that will determine retail and shopper behaviour stand out in 2023, which has superseded the challenging legacy of 2022. Didem ekerel Erdoan shared the following 10 trends that NielsenIQ created based on the insights gained from recent consumer research and panel data: NielsenIQ Trkiye Consumer Insights Director Nur Serenli shared the details of New Consumer and Shopper Polarized Consumers trends New Consumer and Shopper : With the impact of the habits inherited from the pandemic and the recent price changes, we see that shoppers are more inclined towards domestic consumption
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