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As usual we supported the promotion with a matching staff-modelled T Shirt: finger on the front and pipe-smoking dad on the back
Happy CHINESE NEW YEAR
that have guided and shaped him along the way
and soon took on a life all its own
TV is Good T Shirts for Men (Unisex) NYC As usual we supported theWhen US television network ABC and ad agency TBWA\Chiat\Day (LA), dared to declare that TV is Good in a much talked about 1997 98 ad campaign; the network was literally deluged with protests from around the world. (See for yourself, here via Google.) "Creative repositioning" was what Alan Cohen (Executive Vice President of ABC Marketing at the time), called the biggest and most costly ABC campaign ever. ABC just wanted "to act different, to look
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