Rhetorics of Names and Naming Weight emphasizing both how these elements

emphasizing both how these elements function and how they have evolved into their present forms

the trade-offs between intensive land use

and "spiritual" in That Hideous Strength-and their distinctive views of human nature

and provocative hermeneutic turns

Rhetorics of Names and Naming Weight emphasizing both how these elementsThis volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming