For instance, one 15-year-old current smoker said that the warning would not have prevented him from starting to smoke at age 12 because he had it pretty hard growing up so he didnt really care. Another current smoker found the warning personally effective, but did not think the warning would affect her parents: Theyd just look at the pack, and [think] like that aint nothing to me
When taxes on corporate income, cigarettes, employee wages, and other items were totalled, Philip Morris was the largest taxpayer in the United States and the largest nongovemment tax collector in the United States. Thus, prior to 1993, Philip Morris was one of the largest and most important consumer businesses in the U.S., if not the world
In comparison, only 3 percent of students reported smoking traditional cigarettes
So, if you want to grow your cigarette brand, dont overlook packaging